Beautifully designed, Responsive (this means they work properly on mobile devices) websites with content you can modify yourself, Search Engine Optimisation, E-Commerce, video, blogs and Social Media, data capture and whatever other functionality is required to make it work for you.
Why have a landing page? Simple – because they help increase your conversion rates. How? They are a targeted promotion or product specific landing page(s) focused on a single objective that matches the intent of the marketing that your visitors clicked on to reach your page. Usually a phone call or submitting their details to you.